The all-new 2016 4th generation Toyota Prius has arrived at Competition Toyota!

The all-new 2016 Prius shatters perceptions of what’s possible in a hybrid. From the bold character lines of the sporty new exterior, to the high-tech new interior with soft-touch materials and wrap-around dash design, to its lively, fun-to-drive handling, Prius has never had such a powerful presence. Inside and out, this revolutionary new Prius has been completely redefined. -Toyota.ca

New 2016 Toyota Prius Features


  • Front hood lowered 50mm, overall height lowered 20mm and width has increased by 15mm
  • Beltline running the length has been lowered by 55mm
  • Body panels have been designed to channel air to the rear
  • Aero stabilizing fins on the front quarter window & rear lamps help control air turbulence for greater straight-line stability
  • Active grille shutters have been added to improve aerodynamics
  • Trim channels on the sides of the front wind sheild to direct rain water over vehicle
  • Bi-LED headlamps incorporate both low and high beam
  • Side mirrors include integrated turn signals
  • 15" alloy wheels standard on base
  • Rear spoiler has been lowered to blend into taillights
  • Rear door maximum opening has been expanded by 84mm

Interior & Technology

  • Front seats have been lowered 59mm and optimized for comfort and support
  • Seats have been developed to reduce pressure on lower back and support the body evenly
  • Rear seat is 60/40 split with dual cup holders in the rear center armrest
  • Larger cargo space fits up to 4 golf bags
  • 6.1" display audio system comes standard on base model
  • Mobile assist activates Apple's Siri Eyes Free
  • Twin 4.2" TFT full-color multi-information display screen on dash
  • Synthetic leather steering wheel is made of temperature-regulated material which resists heading and cooling



  • Updates to the 1.8L VVT-i equipped Atkinson cycle engine provide improved combustion, cooling and reduced friction
  • Improved acceleration feel at lower RPM
  • Improved nickel-metal Hydride battery to increase regeneration range
  • all major Hybrid components have weight reduction giving you better fuel economy and more cargo space (almost doubled compared to other vehicles in its class)
  • Entire structure is 60% more rigid, a difference that will be noticed immediately when behind the wheel
  • Smart-flow mode AC can detect seated passengers through seat and door sensors and directs air only to those areasprius2


  • Equipped with 8 airbags: drivers and passenger front and side airbags, driver's knee airbag, passenger seat cushion airbag and side curtain airbags
  • 60% improvement in torsional rigidity, safety cell uses 16% more high tensile strength steel
  • Toyota Safety Sense (upgrade package) provides cutting edge technology
    • Pre-collision system
    • Land Departure alert
    • Automatic high beams
    • Pre-collision system with pedestrian detection
    • Dynamic radar cruise control

Available 2016 Toyota Prius Colours


Blizzard Pearl


Attitude Black Metallic


Hypersonic Red


Classic Silver Metallic


Blue Crush Metallic


Magnetic Grey Metallic

Check out our current 2016 Toyota Prius Inventory

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