Scion Brand Transitioning into Toyota

It was officially announced today that the Scion brand will be transitioning into the Toyota brand beginning August 2016.

“This is the next step to advancing the Toyota brand in Canada,” said Larry Hutchinson, President and CEO, Toyota Canada Inc. “As a part of the team that established Scion in Canada, our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. This is exactly what we have accomplished and we look forward to expanding our product lineup with exciting product.”

Toyota will get the addition of the FR-S Sports car, iM 5-door hatchback and the recently debut C-HR to their product line up in hopes of attracting a younger audience. The Scion TC sports coupe will see the last of production in August.

For more information check out the Scion news release below
http://media.scion.ca/releases/scion-brand-to-transition-to-toyota

Feb 3rd, 2016